Profundra Branding

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Crafting a cohesive brand identity for Profundra, a platform dedicated to bridging the gap between those in need and those willing to help through transparent and efficient fundraising.

Project Cover
100%
CLIENT SATISFACTION
3x
MORE INQUIRIES
+62%
USER TRUST
01
DURATION/ MONTHS
Profundra project showcase
CLIENTS:
PROFUNDRA
TIMELINE:
1 MONTH
TYPE:
BRANDING
DATE:
MARCH 12, 2025
ProFundra connects global donors with vetted impact projects through a transparent, tech-driven platform built for lasting social change.

Our Approach for Profundra’s Brand Identity

1. Understanding the Vision

CLIENT DISCOVERY SESSION
We engaged ProFundra’s founders to understand their mission of bridging social impact initiatives with trusted donors through technology.
PURPOSE ALIGNMENT
We identify core values: transparency, innovation, accountability, community empowerment, and inclusivity for all individuals and organizations.
Discovery and objectives planning

2. Brand Discovery & Strategy

MARKET & AUDIENCE RESEARCH
Mapped target users NGOs, donors, and project creators, and evaluated competitors in the crowdfunding space.
POSITIONING STRATEGY
Defined ProFundra’s unique position as a trust-centric, data-enhanced platform with built-in accountability and project tracking tools.
Audience research and competitive analysis

3. Visual Identity Development

LOGO & COLOR SYSTEM
Designed a clean, modern logo symbolizing connection and growth. Chose a palette conveying trust, purpose, and digital innovation.
TYPOGRAPHY & ICONOGRAPHY
Selected sleek, legible fonts and icon sets to support clarity, structure, and scalability across digital platforms.
Content strategy and channel planning

4. Messaging Framework

CORE BRAND VOICE
Crafted a tone that is mission-driven, tech-forward, and transparent, speaking to both donors and project creators.
TAGLINES & VALUE PROPOSITIONS
Developed concise messaging to emphasize impact transparency, streamlined donations, and smart project monitoring.
Results analysis and optimization

5. Brand Guidelines & Application

DOCUMENTATION
We delivered a concise brand guide with logo rules, color palette, typography, and messaging standards.
BRAND ROLLOUT ASSETS
Applied the identity across pitch decks, website UI, social media templates, and onboarding materials for immediate market alignment.
Results analysis and optimization

Project Gallery

Showcase of branded assets that reflect ProFundra’s mission and boost project engagement.

profundra mobile app interface showing payment dashboard
profundra bulk payment feature demonstration
profundra API integration documentation
profundra security features showcase

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