Skulup set out to empower institutions with a white-label e-learning platform tailored to African markets. We aligned on key values: accessibility, customization, and scalability.

Defined the need for a brand that communicates both simplicity for educators and sophistication in its tech capabilities.

We assessed edtech players and defined Skulup as a mobile-first LMS for local providers.

Identified core users—vocational schools, NGOs, corporate training units—and mapped their needs in design tone and platform trust.

Created a clean, flexible logo system and design elements that emphasize innovation, clarity, and modern learning.

Chose a color scheme reflecting reliability and approachability, paired with versatile typography optimized for digital environments.

Defined a design voice that’s educational, empowering, innovative, and tech-savvy, resonating with both institutional clients and eager learners.

Crafted taglines and product descriptions emphasizing ease of use, fast setup, and full branding control for clients.

Delivered brand guidelines including logos, color specs, usage rules, and example layouts to ensure consistent execution.

Rolled out the identity across website UI, client onboarding decks, marketing materials, and social media templates.